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    • Introducing: MetaMAM™
    • Highlights from IBC, Part 2: Software
    • Highlights from IBC, Part 1
    • Happy FCP X Release Day!
    • Thoughts on NAB 2011, Part 3: Empowerment of the Individual Creative
    • Thoughts on NAB 2011, Part 2: Storage Infrastructure
    • Thoughts on NAB 2011, Part 1
    • Introducing our latest team member...Rowie Nameri!
    • What will the new Mac Pro look like? Part 3: Software
    • What will the new Mac Pro look like? Part 2: Networking
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    Highlights from IBC, Part 1

    I had always heard that IBC was the geek's show, where you could readily access engineers, get to the heart of a technical issue, and drink more beer.

    I'm happy to say it's all true, even after day one of traipsing up and down the aisles and taking in the rather interesting new announcments here.  I've compiled a few for your viewing pleasure.

    We should start with breakthroughs in Thunderbolt, and an acknowledgement from several hardware engineers of the difficulty of getting certification from the double-headed dragon that is Apple and Intel. Even so, we are beginning to see possibilities of how to use iMacs, Mac Minis, MacBook Pros and Airs in high-powered-field and in-house-collaborative environments.

    Sonnet Technologies led the way with close-to-shipping boxes that provide housing for legacy PCIe and ExpressCard hardware.

    IMG_0292 The Echo Express PCIe 2.0 Expansion Chassis offer one or two-card PCIe enclosures that connect to a Thunderbolt-equipped Mac. The two card unit provided the most excitement for us, being that it provides a single solution for transitioning from a "legacy" Mac Pro to a newer Mac with Thunderbolt without having to reinvest in I/O or networking connectivity hardware. Yes, the box itself costs money, but not much (although the folks at the stand were shy to fix a number quite yet). Engineering was saying late-Novemberish for a release date.

    Shipping next month however, is the Echo ExpressCard/34 Thunderbolt Adapter, which took us all by surprise. This unit serves to keep all legacy ExpressCard peripherals relevant in a Thunderbolt world, including the ability to mount Sony SxS cards on new Mac laptops (sexy).  And where is that Thunderbolt to Gigabit Ethernet adaptor we've been waiting for?  Just hook up one of these to Sonnet's already-shipping ExpressCard GigE adaptor, they say, and case closed.  And at US$149, you might as well buy one for me (shipping address provided upon request).

    IMG_0291 They also had on hand an adorable Frankenstein-of-a-kit dubbed the RackMac Mini Xserver. Yes, that really is the name, and for those of you whom are that geeked out, you can see at least three name infringement lawsuits ready to roll. This 1U rack mount for a Mac Mini includes a built-in one-card PCIe to Thunderbolt adaptor, complete with power and cooling, and a cute little front-mounted mechanical power button so you don't have to awkwardly power the mini from the rear, plus it brings a USB port to the front as well. This got our colleagues at Gallery juiced as it's the near-perfect way to provide an ingest or playout channel for a Sienna system, and use a 4-lane card like the Kona 3G to handle your signal I/O. Pricing is not available, but bet on this unit being in the US$500 range.

    Matrox was showing a working and looked-like-it-was-in-production model of its rather simple Thunderbolt solution: a simple self-powered US$99 box that takes a Thunderbolt cable and translates it to their proprietary PCI cable for the MXO series. What's attractive here is that current MXO users need only buy the adaptor to get their boxes to function on new Macs with Thunderbolt.

    IMG_0288 And speaking of small and cheap, Blackmagic Design came out with a second Thunderbolt box called the Intensity Extreme with Thunderbolt for US$295. Like the Matrox adaptor, this box is also self-powered and sports HDMI I/O plus legacy analog video and audio I/O, perfect for the event videographer in the field.

    IMG_0294 Next, AJA announced the imminent release of their Thunderbolt box, the Io XT, due out in about two months. At US$1495, it has two notable benefits that separates it from its competition.  Firstly, it has built in up/down/cross circuitry like its cousins the Kona 3G and the KiPro, and AJA also took the trouble to make it a Thunderbolt passthrough box, which means that it doesn't have to be the last device on the Thunderbolt chain.

    IMG_0286 In the not-so-impressive Thunderbolt storage marketplace, G-Technology was showing a very rough prototype of their 8TB (yes, two Hitachi GST 4TB 3.5" Hard Drives) Thunderbolt box, due in Q4 of this year.

    IMG_0297 Promise added a new Pegasus storage box that sits nicely under a Mac Mini (even though it's a bit larger than the Mini, so it the edges don't line up, affecting my OCD sensibilities).  Oh, and if you're wondering if the SANLink will ever ship, engineering told me two weeks, and the units (yes units!) on hand looked very polished, as if coming from an assembly line.

    More tidbits coming soon.  Enjoy and as always, we'd love to heard your comments!

    September 09, 2011 | Permalink | Comments (0)

    Happy FCP X Release Day!


    Fcpx By now you have been at least exposed to the vortex that is the release of Apple's new Final Cut Pro X software. It is indeed an exciting time in the world of editorial workflow.

    We here at Meta Media are excited to take this software, place it officially into our lab environment, and begin to test its stability, ingest options, export options, and ultimately, its suitability for professional use.

    Our advice to the curious: we invite you to go to Apple's Mac App Store on a machine not involved in your day to day production and download a copy for $299. We welcome feedback from your discoveries as we apply our rigorous standards to its functionality. The same goes for Motion and Compressor.  They're $49 extra, each.

    However, we all know that a 1.0 release will be rife with issues that FCP's vast user base will discover and report, and Apple will ultimately fix. We'd just rather they have to deal with these issues than you.

    We're also available to form a plan to make sure your infrastructure is eventually ready this very powerful product. There are specific hardware and OS requirements that will sometimes require an upgrade to either category. Although storage infrastructure paradigms will basically remain the same, there are (in our opinion) significant changes coming to the edit workstation for which our current and potential customers should be planning.

    Further, what will eventually surface is that Apple is clearly closing doors on certain workflows, and specifically codecs, that may inhibit your facility to work as it has with FCP 7.

    Just peek into the main preferences of FCP X to see that Apple is subtly enforcing "ProRes or the highway" as far as what used to be called the "Sequence Setting". Now, if what you place into the sequence is any codec that you can throw at it, and now FCP X renders all of that footage eventually, in the background to ProRes, does that really matter?

    Well, in terms of storage requirements and post-deliverable management and archiving tasks, it will.

    What we want to make clear is that we at Meta Media have already thought these scenarios through. If these concerns are on your mind today, please make an appointment with us so we can meet with you, as a team, and walk you through these scenarios. We specialize in empowering our customers to leverage new breakthroughs in technology, like FCP X, so that their content is fresh and relevant, their workflows are effortless, and their creative process is the focus of their facility.

    Thanks for reading, and happy FCP X release day! 

    Cheers,
    The Meta Media Team

    June 21, 2011 | Permalink | Comments (0)

    Thoughts on NAB 2011, Part 3: Empowerment of the Individual Creative

    It seems trivial to declare that the needs of the individual content creator have been vastly empowered with announcements at this year’s NAB, that is, until we realize that their needs are key to the advancement of our industry.

    Systems admins and broadcast engineers should not groan, for we see, all around us, the ability of the individual to articulately and professionally express themselves to a very large audience without a great deal of technical intervention or reliance on previous systems that had steep entrance fees.

    And so it is with technology. I distinctly remember the sneer of a chief engineer at a local broadcast facility when I handed my “master tape” to him, which was a freshly recorded DV tape. (This was nearly fifteen years ago.) I had to take the next two days of my life to go to a dub house and transfer my piece over to a Beta SP tape, in order for me to get to the next step in the process: getting my piece on a public access show, the time slot for which I applied and waited for, for three months.

    Now, a piece shot on a wireless telephone, edited on that telephone, and uploaded with that telephone via a content upload tool, can be soon seen by millions in minutes.

    This got us to thinking: if the tools necessary for content acquisition and production, at least in some industries (read: news), are ever shrinking and readily available, then why is it so important to bring that content back to a centralized location and work with it in a shared storage environment?

    The answer is simple: it’s not important, and it will increasingly become less important as two things happen.

    First, the speed of the Internet will have to increase by at least 100-fold. No problem. Not tomorrow, mind you, but a very easily approachable milestone.

    Second, the “cloud” will have to become both ubiquitous and inexpensive. Once it does, there will be really little need for a centralized storage environment at most facilities. Along the way, the cloud will have to experience a few more outages, terrorist attacks and other potholes that will keep many facilities away for quite a while. However, once security is heightened, ownership rights and guarantees are delivered to the subscribers, and replication of data to multiple sites is the norm, “to the cloud” is where we are all eventually headed.

    No wonder then, that manufacturers who usually are focused toward the traditional broadcast industry, have all but turned their attention to the “prosumer.” And what an overused and extremely non-fitting term that is these days, which has come to mean everything other than the mom-with-a-camcorder and a well-salted-field-photog-with-a-camera-over-his-shoulder.

    By this definition, young people making gripping documentaries that land on the show list at Cannes are prosumers.  So are a troop of comedians that eschewed usual venues, produced their sitcom and licensed it directly to Hulu.

    But thankfully, it’s to these creative “prosumers” that the industry has turned its focus, and as a result, entrance fees are disappearing and awesome power is being delivered in droves.

    It seemed to us, for example, that the idea of “laptop as a powerful workstation” was being given fresh attention at the show.

    Big and Fast Storage for All

    Fast, redundant storage systems that can hang off of laptops with either eSATA or Thunderbolt connections were being featured front and center at G-Technology, Promise, Sonnet and a number of smaller outfits. And as SSD drives begin to commoditize and become more affordable, demonstrated speed levels are becoming almost comical. Most of these systems, outfitted with SSD drives, sport sustained read and write speeds of close to 1GB per second, with RAID5 redundancy to boot!

    Capture Devices for All

    Thunderbolt based devices for the conversion of baseband signal into the codec and wrapper of your choice were being shown in working prototype or near-production models at AJA, Blackmagic Design and Matrox, with others announcing support for Thunderbolt spec.

    Apart from that, we had a flurry of in-field capture devices besides the finally-shipping Ki Pro Mini from AJA.  Blackmagic Design announced the HyperDeck Shuttle and HyperDeck Studio, which record onto SSDs in uncompressed 10-bit format within a choice of file wrappers. The Cinedeck continued to wow with a built-in display alongside its ability to capture in-field signal. Even smaller vendors got into the game with their own variant of this rapidly growing product category.

    The Radical Transformation of Live Switching

    Soon after the announcement by Blackmagic Design, last year, of their acquisition of EchoLab and their product line, came BMD’s production switchers, starting at an astounding $2,500. In a hurried rush to provide some competition to the hot small-production switcher market, Ross Video announced at the show two lines of low-market switches, called CrossOver and Carbonite, starting at $10K. BMD also showed the ATEM Camera Converter, which provides the ability to convert the HDMI signal from your “prosumer” camcorder into HD-SDI, and throwing back tally and talkback, enabling it to join in on the switching fun. BMD once again has rudely barged into a market segment with excellent products at bargain pricing, and as a result, every kind of live or semi-live, multi-camera production environment stands to win from this tremendous commoditization of product.  Ministry to municipal government to local cable access channels are rejoicing over these developments.

    The Shape of the Mac Pro

    In our last article, we caused a small stir with the supposed announcement of the death of the Mac Pro, which of course was not our intent.  All we continue to harp upon is the death of the PCIe slot within a Mac Pro. Since last week, a curious rumor flared up that might corroborate that prediction with a rackmountable, 3U deep Mac Pro, sans PCIe slots, but with an inventive way of adding internal drives and RAM.  Thunderbolt will surely be a part of the design, and that is entirely the point.

    But, in reality, the power needed to accomplish most individual creative tasks may well be within the confines of a Mac laptop, Mac Mini or iMac, given the tremendous opportunity for I/O that forthcoming Thunderbolt ports will supply.

    The Editor

    Which bring us to the software that we will run on this workstation of the future. Yes, FCPX was the big news, but with the demonstration being given at an 100-foot distance, the introduction left more questions than answers. There is a fine line between demonstrating the strength of a playback and rendering engine that takes advantage of every hardware and core operating system resource available to it, and an application that delivers efficient and accurate tools to make editing decisions.

    Since Apple’s obligation is to dive straight towards the middle of a market segment and hope that the fringes are taken care of by third party add-ons, we once again hope that there is sufficient human resources within Apple to deliver timely APIs and documentation to the third party software developers that hang off of the FCP ecosystem. It would be ideal so see these tools provided directly within the realm of the standard Mac Dev Center website, but we fear that Apple will play favorites with this information and provide it only to those they deem deserving of such gold.

    At the end, we have to surmise that Apple’s hijacking of the FCPUG meeting at NAB was an act of desperation, in that many high-profile clients had long been murmuring of taking their editorial workflows to the other “A” companies. They needed to publicly display their intentions so that folks could at least make an informed decision as where to go next. At this year’s show, therefore, significant onus was on the other manufacturers to prove that a switch was worth it.

    Avid’s interface always was top notch, and it has made significant progress into partnering with third party hardware and software in order to provide more ingest options to their prison-like workflow.  Their offer for editors to “trade up” to Media Composer from FCP for $995 is a bold move. But Media Composer’s export options are still heavily limited and rely on significant investments in their product line.

    Our time at Adobe looking at Premiere Pro CS5.5 was mainly comprised of watching the demo artist reboot the program and the machine, several times, to get some source footage to play on the timeline.  Enough said.

    And then there is Smoke for Mac from Autodesk. Yes, the tool is a significant statement of Autodesk’s commitment to the product and the Apple way of life.  Some of our high-end post clients are already playing with the product to see if it’s worthy of their craft editorial dollars.  But there are three significant costs that eliminate consideration by the vast majority: the cost of the software, the cost and shape of the hardware it’s designed to run on, and the cost of training your editor to use the Discreet Logic-born interface from ten years ago.

    We’d like to say that the choice of editorial software doesn’t matter, and that this consideration is the least of your worries when putting together a comprehensive workstation, whatever the form factor. But that is like saying that baking the perfect cake has little to do with the batter. As we’ve presented before, FCP is and will be the worst editor in the market, except for all the others. It will remain our editor of choice going forward.

    Blackmagic the Conqueror

    If you look back on this article, you’ll see Blackmagic Design being mentioned quite a few times, and not just because its booth just happens to occupy the exact football field sized acreage that Apple used to rent when it showed at NAB. We have to tip our hat to a company that continues to disrupt the fabric of the creative content and distribution market over and over again, by either inventing or acquiring technology that shakes up market segments long held by big iron manufacturers with high price points. As they do so, they tend to piss off quite a few people along the way. But that, dear reader, is the nature of disruption. They continue to provide formidable competition in the PCIe card capture card market (their original entry into the fray) and never cease to wow with their latest strategic acquisition.

    So that’s the summary.  We invite you to get in touch if you’re in the market to build an individual workstation, or are thinking of upgrading all or part of your current rig. We also welcome your comments.

    April 29, 2011 | Permalink | Comments (3)

    Thoughts on NAB 2011, Part 2: Storage Infrastructure

    In this article we will attempt to summarize the tremendous surge of shared storage infrastructure products announced at the NAB show this year. 

    The Magic Box

    We should start with what we feel was the most dramatic announcement of the show in terms of storage infrastructure: Promise’s SANLink Thunderbolt to dual-port, 4 Gigabit Fiber Channel adaptor.

    Most chatter about this new device revolves around the possibility of adding laptops to Xsan/StorNext systems. While the prospect of adding laptops to these systems via a small device that can easily be unplugged at exactly the wrong time fills us with dread, that is entirely not the point of the box.

    We strongly feel that the box was ordered directly from Apple to fill the void that will eventually come when Apple discontinues the Mac Pro as we know it, something that we have been predicting for some time now. The new Mac Pro will probably look something akin to the current Mac Mini, except slightly taller, more powerful, and with Thunderbolt ports. In fact, all of us need to grapple with the prospect of a Mac product line without any capability of expansion beyond USB, Firewire and Thunderbolt.

    With this in mind, we were delighted to see a near-production model and an early summer ship date for the SANLink (although those giant built-in heat sinks gave us pause about its thermal design – the unit was quite hot to the touch when in operation). Pricing will probably be around $1,000. This means that at any time now, Apple can pull the plug on the current Mac Pro and not shock an entire industry. Add to that the near-production offerings of Thunderbolt-driven capture devices from AJA, Blackmagic Design, Matrox and MOTU, and we have our new-age video workstation clearly in sight.

    Promse’s VTrak x30 System

    Promise also followed this up with the announcement of the VTrak x30 line of RAID chassis boxes. These boxes feature an all-new front and back design, with dual 8Gb Fiber Channel controllers, each with four ports. This massive allocation of ports, for a theoretical offering of 64Gb/s of bandwidth availability, will allow integrators to substantially increase the density, and reduce the rack space, of a Fiber Channel based shared storage system. Promise is qualifying, out of the gate, three expansion boxes hanging off one of their controller boxes for video workflows. With this configuration, and using 2TB drives, we have 128 to 144TB of raw storage capacity in a single storage “unit”, taking up only between 12 to 13 rack spaces. The variance in capacity and rack space has to do with the controller box, which now can be purchased in either 24-drive, 4U or the traditional 16-drive, 3U configurations.  Expansion boxes remain 16-drive, 3U, only.

    The VTrak x30 system is orderable on Apple’s online store today, with units shipping in 3-4 weeks.

    Connecting the dots here, we clearly see an ongoing, intimate relationship between Apple and Promise, through two paradigms. First, Promise clearly had unique early access to the Thunderbolt spec in order to design their Fiber Channel adaptor (and Pegasus RAIDs, which we’ll cover in another article). Second, their 8Gb storage offerings, being available so soon on the Apple store and so far ahead of most competition tells us that the go ahead for these products is clearly coming from on-high at Apple.

    But please don’t interpret all this Promise-heavy analysis as a blind blessing of their product lines. Any integrator or admin who has worked with this company over the long term knows that the experience is far from consistent, in terms of technical support and/or product reliability.  We will say that, once their current 4Gb boxes have offered up their fresh-from-factory faulty drives and controllers within the first few weeks or months, the boxes to tend to settle into trouble-seldom operation after that. We can only hope that their new VTrak x30 product line will benefit from the maturity of their current firmware development, and not badger the industry with the intolerable issues that plagued the original VTrak line when they first arrived as Apple’s darling in the summer of 2008.

    Connectivity to Workstations

    So how will our workstations connect to the clearly defined 8Gb Fiber Channel network? No word from Apple about OEM 8Gb PCIe Fiber Channel HBAs. Is it any wonder why? Again, it’s because soon, there will be no place to put such an HBA in a Mac. You may also wonder why Promise’s Thunderbolt to Fiber Channel adaptor is not 8Gb. That is because the current 10Gb limit of Thunderbolt would under power a dual-channel 8Gb adapter, but is perfectly suited for 4Gb. For most video-centric workflows, dual 4Gb will be more than enough bandwidth for a single workstation, and 8Gb storage being presented on 8Gb Fiber Channel switching will ensure plenty of bandwidth to go around for all.

    Even as the prospect of 4K workflow looms over our industry, what with JVC showing a preview of a 4K handheld camcorder at the show, AJA suddenly switching on 4K capability on their Kona 3G card, and a certain new editing program that offers the possibility of working at this size, we feel that workstation-side connectivity to the 8Gb Fiber Channel storage and switching infrastructures does not have to be at 8Gb. Yes, certain workstations doing digital intermediate work, such as color grading and compositing, will benefit from this connectivity speed, but these systems are more often featured running on Windows or Linux-based ubiquitous PC boxes, which will sport PCIe slots for some time. And for these boxes, 8Gb HBAs from ATTO and Qlogic will do just fine.

    Active Storage

    Active Storage had no 8Gb storage to offer, yet, but the spotlight at their booth was on their ActiveSAN metadata controller appliance. The box was straightforward enough, and the configuration GUI was baby-bottom smooth and simple.  What raised some eyebrows was the pricing model and the “options” on the box going forward.

    Let’s start with the options first. Everyone was intrigued last year with Active’s InnerPOOL metadata appliance for Xsan, which when the Xserve was discontinued, evaporated as a product soon after. Active is hinting at an InnerPOOL-like option for the ActiveSAN, which will allow for embedding the metadata information within two of the four drive bays in the box, and then further circuitry to replicate that data to the second box.  All good, we say, but we’d rather have that feature in the 1.0 of this box rather than an option later on.  And with no preview prototype at the show, we can only wonder when a release date will be proposed for this option.

    The pricing for a pair of ActiveSAN boxes ranges from $24-$34K, with the variance revolving around how many clients you intend to add to the system, and whether those clients will be a mix of StorNext and Xsan, or whether you can stay on one side of the fence, so to speak. At first glance, this pricing would shock some, but on further analysis, it actually provides quite a good deal.  We have to remember that this is not Xsan anymore; this is Quantum’s StorNext, and with that, Quantum’s pricing. Within the pricing comes pre-configuration of the StorNext licensing (often a nightmare) a Quantum Gold Level support contract to boot, and Active’s assurance that they cover the entire caboodle for 3 years, including overnight parts replacement. If you look inside at the hardware components: dual power, ATTO 8Gb HBA, LOM circuitry, soft-RAID-1 boot drives, it quickly become a comprehensive package. You just have to remember that Xsan and/or StorNext FX licensing for the clients is an additional cost to the package.

    Isilon: the Fancy NAS that just won’t quit

    New to the Isilon line up this year was a streamlined series of boxes for super-fast, so-so fast and nearline storage, all with true 10GigE connectivity (but still just Ethernet presented via SMB or NFS, with all the issues associated with those protocols when used for streaming data), and larger disk capacities. Isilon holds a special niche for those facilities with deep pockets for the boxes, but no tolerance for multiple networks. That market is rapidly expanding, as facilities “get away” with using these systems as production storage in video environments.  Dare we forget that Apple’s recent 12PB purchase will be used to fuel their initial cloud ventures? Discovery has these boxes all over their IT map. We’re sure this is only the beginning. Big boy content makers/distributors are bolstered by the recent purchase by EMC and the lovely feature that allows a facility to keep adding boxes, which brings 60-second redundancy and near-limitless expansion capability with no downtime whatsoever.

    EMC clearly saw in Isilon an alternative to their astronomically high priced and underpowered fiber channel storage walls, and we thought the acquisition would bring about a lowering of Isilon’s price points, down to the level where the system would start to make true sense.  But that has not materialized yet.  For example, a minimum 3-box config of their 10GigE product starts at nearly a quarter of a million dollars. Still, for those who can afford it, and can deal with the limitations of Ethernet packet communication, Isilon really has no competition in the marketplace.

    Small-Scale Solutions

    The alternative small-scale collaborative storage vendors continued to parade their solutions. Facilis Technology's TerraBlock (a proprietary block level Fiber Channel/Ethernet hybrid solution) and EditShare (exclusively Ethernet-based solution with ingest, MAM and archive components as add-on options) both offered new products with more storage, but generally nothing earth shattering. 

    Marrying Up: Tiger Technology and Sonnet Technologies

    Of particular note, however, was the collaboration between Tiger Technology, makers of metaSAN, and Sonnet Technologies. Their new joint-offering "Sonnet Fusion Fiber-for-4" is a box of storage, storage controller, some HBAs and metaSAN, all rolled into a singular package, with starting configurations for 4 or 8 Fiber Channel clients, with further connectivity for Ethernet clients doing low-bandwidth/proxy workflow. We were intrigued with this solution primarily due to the PR bump that Tiger received working with such a highly visible storage and peripheral manufacturer as Sonnet.  A “marrying up” arrangement, if you will. If successful, this relatively low cost solution can provide the small shop with a rack-and-play solution that has real legs. To be clear, we’d still not want to touch metaSAN with a ten-foot pole, but for some integrators or admins who want to set it up by themselves, this provides a brand new possibility.

    The Future: FCoE on 10GigE

    As we’ve mentioned before, we still see truly versatile future storage infrastructure revolving around Fiber Channel over Ethernet (FCoE) running on 10 Gigabit Ethernet (10GigE) networks. And at the show, we began to see the pieces of that puzzle coming together.

    The first stop was ATTO’s booth, which showed us SFP-based PCIe 10GigE HBAs, with Mac OS drivers promised for this summer, and (most importantly) FCoE initiators (which will come in the form of kernel extensions) pledged for this fall.  Further, they were demonstrating connectivity to legacy Fiber Channel devices through Cisco’s adorable Nexus 5020 switch, which provides FCoE capable 10GigE connectivity on the left side, and modules for traditional 4/8Gb Fiber Channel on the right.  These modules have a name, Converged Network Adaptors (CNA). These CNAs will become extremely important as we build out new facilities and migrate current facilities to single-cable 10GigE infrastructure, as they will allow us to squeeze further ROI out of our Fiber Channel storage as we wait for true FCoE on 10GigE storage controllers to emerge.

    And speaking of that emergence, every single storage manufacturer we talked to discussed privately their clear intention to support FCoE on 10GigE. Timing, of course, was beautifully vague, and we still see it 18 months out at best. The issue with storage is that a more intelligent, almost computer-like controller will be needed at the “front” of the storage in order to present it through this protocol. 

    Because a native FCoE on 10GigE storage box is a new pivot point for competition, we are also seeing new storage manufacturers on the horizon that will play a vital role in (hopefully) bringing price points down and commoditizing this spec.

    Huawei Symantec: a David in the midst of Goliaths

    We spent a good amount of time, for example, at the booth of Huawei Symantec, a brand new joint venture between a notable storage manufacturer out East (as in China) and good ol' Symantec. While they don’t have a US distributor yet (that was the main purpose of their debut at the show), they have plenty of products. Among them, they offer Oceanspace, a singular storage controller reaching out to JBODs (similar to the NetApp, DataDirect Networks and EMC models), with complete modular versatility in the rear of that storage controller as to how the storage is presented: Fiber Channel, 1Gig and 10Gig Ethernet, iSCSI and yes, coming soon, FCoE over 10GigE.  They stand to place the high end storage market on its head by going directly after the EMC/NetApp crowd while offering price points similar to that of Promise and Active.  This, to us, was the most satisfying stealth prospect of the entire show.

    To summarize this space: we’ve had the switching for a while, storage is 18 months out, and PCIe HBAs have just arrived with drivers available soon. What we don’t have are two things: a Thunderbolt to 10GigE dongle (or woggle, as my colleague Tim Burton has corrected me they should be called), and the slow commoditization and price lowering that will come when enough competitors are on the scene.  What we feel for certain is that these are the storage infrastructures of the future and the ones that Meta Media will be leading the way into implementation for our current and future customers.

    In our next article, the empowerment of the individual creative, strongly evident at this year’s show.

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    April 19, 2011 | Permalink | Comments (1)

    Thoughts on NAB 2011, Part 1

    It’s an amazing time to be a consultant and systems integrator. Within the course of four days, we have solidified our outlook on the future of collaborative storage infrastructures, on how creative facilities will eventually move beyond their centralized storage systems, and on how the individual creative has been radically empowered in the marketplace. In short, we have hope for the creative facility. Over the next few weeks, we will distill all this learning into focused articles that will show how these roads are being paved.

    When we at Meta Media step onto the show floor at NAB, we do so with Exhibition badges: that is, with the intention of observing and gathering information. What usually happens as a result, and what was true more so this year than any other, is that we find ourselves engaging with the minds behind the technologies, product lines and systems that fuel your processes and workflows. We ask hard and concentrated questions. We note the emotional responses just as much as the words we hear. We are invited to closed-door meetings and have glimpses at technologies that will be implemented from six months to three years from now. We gather different parties together to see how we can eke out partnerships and alliances that will build the last ten feet of a solution.

    The reason we are upbeat is that most of what we have predicted will happen is happening. Like most paradigms these days, we have found that timing is actually more accelerated than we had anticipated. The only downside of this is that there is a tendency for our clients and colleagues to react to the changes, rather than see them in the context of a gradual migration.

    We can start with a look at the diagrams of the booths (or stands, as our European colleagues call them) of the show. As we heard of the struggle of the NAB organization against the FCC, fighting for the preservation of radio spectrum for their terrestrial broadcasts, we saw the increase of booths that deal with Mobile TV and mobile distribution. It’s a great irony, therefore, that a show dedicated specifically to the needs of the broadcaster, houses within its exhibition the very paradigms that are slowly undoing it.

    At booths such as Active Storage, ATTO, Huawei Symantec, Infortrend, Isilon and Promise, we saw the advent of future collaborative storage infrastructures in complete clarity. More on this in a future article.

    At AJA, Blackmagic Design, G-Technology, Matrox, MOTU, and Sonnet, we saw the remarkable rush to embrace Thunderbolt (heretofore predicted by us as the guiding I/O technology going forward, in the name of LightPeak), with either working prototypes or near-release models. Again, more on this soon.

    And lastly, we saw Apple rudely trying to steal the spotlight with their sneak peek at Final Cut Pro X. As we’ve mentioned before, our thoughts are mixed about this new product. There is no doubt that a new editor, developed from scratch and incorporating the latest of Apple’s technologies, was sorely needed.  There is no doubt that they delivered.  But a sneak peek is just that: there was no mention in earnest about ways to get material in and out of that program (which is, of course, Meta Media’s focus). We also have concerns that Apple’s current development team will not be as accessible to third party hardware, software and plug in developers, who now clearly have their work cut out to rewrite their products in order to interface with the new ecosystem that this program will foster. A more detailed article on this subject will also be on these pages soon.

    So please tune in.  As we say, the water is inviting and the possibilities are exhilarating.  We look forward to sharing with you our thoughts in detail.

    April 15, 2011 | Permalink | Comments (0)

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